1. A business Listing allows you to reach a wider audience. Not only can you reach customers from all over the world, but you can also access even more from your local area too. Fact is more people in your region will be active online e.g. accessing the internet via their home PC's, than there will be reading ads in their local newspaper.
2. Cheaper than Print Advertising Once you have arranged for your business information to be displayed online to potential customers, then it can be there for a long time to come, and you can update it if and when it’s required e.g. product/price changes, etc. Compare this against print adverts where they may only be displayed in a newspaper or magazine for a day, week or month at most, quite often at considerable cost, with little ROI.
